Creating a website is easy…

Years ago the process of creating a website was difficult and expensive…

The average cost was around ten thousand dollars for a five page basic website then you would have to pay for graphics to be developed, content was even more expensive.

If you wanted programming then you could expect to pay up to one hundred thousand dollars and even more for large corporate websites.

These days you can get a cheap website for around $40 or even  less…

A more complex website is still going to cost you $500 or more even now when everything is so much cheaper.

Enter WordPress, a open source website, blog, programming solution that will do everything you ever wanted to do online and the best part is it’s free.

WordPress is safe and secure to use, when you correctly install and configure the software it is the best publishing platform available and it is getting better every month.

WordPress is simply the best tool to even the odds for small business and large corporations.

Find our more about WordPress and how to get started using it here.

developing websites updating content

 

Managing your website and how you can develop better content. 

 

These days, just about everyone has a website, but how effective are those fly by night $4 buck websites anyway?  I mean, if you do not really have a domain name and you just have this sort of odd subdomain for 4 bucks how much is that really worth anyway?

Creating a website is often more about what you want to do than what that website looks like.

You can own and operate an affordable website with just a few hours work.

When you first begin to consider creating a website, what is the first thing that you should consider?

Is it hosting, is it a domain name?  or is it in what you choose to build your website with?

Using WordPress and Custom developed plugins you can create a website quickly we can show you how to do that.

The thing is the old saying that you get what you pay for is something that cannot be over looked.

Why pay for an overpriced service when you can have you own and operate your own website for less than you think, Save money by using the DIY approach.

At Albany Webs our business philosophy is to empower our clients with the knowledge they need to own and operate their own website at an affordable savings. We give you the information and show you how to DIY (do it yourself) “hey wait a minute I can get a website at one of those generic template sites” Yes that is true, you can, however it is important to realize that you get what you pay for, you can get a generic template website hosted on an anonymous domain like your website. some domain.com. The downside is that what you have, is just what you pay for, you can get it cheap but that is something that is not as desirable as you might imagine.

We can show you how to get the premium look of a much more expensive website at a price that will save you money and save you time. Saving money is a good thing, however you need to carefully consider what you get for your money, sometimes it may be better to pay a little more and get a lot more for your money, than to take what at first glance might seem to be the cheapest choice.

Here are some features you will want to make sure you have in your website.

• Your Own Domain name. (check out godaddy.com)

• Good Content. Original fresh content.

• Business information, directions to your location, who you are, what you do.

• The right Programming, the old adage is still applicable, Keep is Simple.

• Communication system, Email communications tools, help you stay in touch with your customers.

• SEO (Search Engine Optimization)

• Learn how to DIY (do it yourself)

This is perhaps one of the most overlooked methods of saving money when considering a website presence on the Internet.

DIY is our approach to doing business online.

Some Design houses and in fact most of them practice the maintenance fee method of doing business online, this robs the customer of the vital aspects of doing business on- line, it keeps them from learning about the truly important methods of succeeding on- line, we feel that empowering the client with the knowledge to DIY creates the possibility of the long term success of a small business website.

 

 

building website traffic

If you build it will they come?

perhaps, it might be better to say

Imagine what would happen if they did come….

if you build it well, they will come….

If you want to start an online business you need to develop a set of skills based on common knowledge that many websites avoid talking about because they tend to think that everyone already knows the information. The one thing that gurus will not tell you is that every single product every single ebook every single concept has one thing in common.

Developing website traffic by creating value and by comparison.

They all need traffic in order to succeed. Even if you have the greatest website and a product that no one could resist, if you don?t have visitors to your site you will end up with a great looking site that just sits there doing nothing.

 

Traffic is the one thing that they all websites need in order to develop a stable income online.

There are a number of ways to build website traffic.

Back linking Social marketing Article marketing Forum marketing SEO marketing

The best method is to produce great content that brings you more visitors by giving your website visitors what they want you can bring in even more traffic. Creative marketing is a solid method of developing content in this new digital age.

Everything changes

 The truth about the world and doing business in it is that everything does change. 

There are some amazing things that are all around us if we could only slow down long enough to see them, In life nothing stays the same everything changes and that is what the world is all about, Change.

 

The mobile Revolution

Mobile websites are changing the way we look at the world, in fact with 6.5 Billion smart device users who have the capability of connecting to a website to consume information, the number of mobile viewers is increasing every day, more so with the cost of Gas going higher and higher, we are seeing people who instead of driving to a location to shop for merchandise they are looking for a website, so now what they are doing is

The new way is what could make or break your business model.

  1. Visiting the website finding what they want to buy on your website.
  2. Driving to your location to buy that item from you.
  3. While they are at your location often they will buy other items they may need.

So what is happening now is something that few small business owners foresaw as the future however now many are in fact engaging the public using websites and others are sitting back wondering what is going on and how can they find a way to get their website online without spending an arm and a leg.

Getting a website setup and running does not have to be expensive in fact we can actually train you how to do it yourself, once we setup the hosting and domain names, its really simple, the process of maintaining a website should be something that the owner or employee handles, because this is your window to the world of thousand and thousands of customers.

Many small business owners make the mistake of hiring someone to do the updates because they may not feel that they have the expertise to do it themselves.

The fact is once you learn how to do it you can easily update your website in as little as 10 minutes per week, and the best thing is that it will not cost you a lot of money.

Success is no longer just about hard work it is also about communication and that is something you must do or face your competition getting the business you used to get all because they have a website and you do not.

 

 

 

 

 

 

 

What is required to get a website online?

A website is more than a collection of files and folders stored on the world wide web at a location online, like AlbanyAuction.com. The Internet is huge, in fact there are literally billions of websites online, the way your website is located is by giving your website a domain name or an Internet address. The place your website is located is much like owning or leasing a small piece of Internet real-estate.

To get your website online you need two basic items.

1. A domain name or an address where your website may be found. a small fee is paid to “reserve” your domain name each year, this fee varies from $35.00 yearly to less than $10.00 per year, there are a number of good alternative do- main name registrars that offer a reliable service for around $9.00. here are two that I use on a regular basis. Godaddy.com NameCheap.com

2. A hosting account, (Internet real-estate ) An account you rent or lease by the month or quarter, this is the place where you put your website files and folders so that your website can be displayed on your visitors computer. A hosting account is an actual computer where your website will be stored. The locations or Hubs, are usually located in large cities, like New-York or Atlanta or Los Angeles, these locations have hundreds of computers all hooked up to the Internet. The monthly cost for a hosting account can vary from pennies a day to dollars a day. In the end you get what you pay for.There are some accounts that may be obtained for free, however the features and op- tions you get from these free accounts makes it almost impossible to effectively use the account for anything. There are also many low cost hosting accounts, you can find them on Ebay for next to nothing, consequently that is exactly what you get, almost nothing. What makes for a good hosting account provider?   There are a number of service options available, one of the most important considerations is how long it takes to load your web page on your visitors browser. The longer amount of time this takes the less likely that your visitor will stay to see the next web-page, this is a problem many websites face. You could pay anywhere from hundreds of dollars a month for a hosting account to pennies, the problem comes in when a hosting provider over sells the space they have for hosting web sites, there are ways to test a hosting provider to see what level of service you can expect. One method is to PING the account, below is an example of pinging. this is from a host I recommend,

Frogee.com PING 216.67.225.254 (216.67.225.254): 56 data bytes 64 bytes from 216.67.225.254: icmp_seq=0 ttl=51 time=51.863 ms 64 bytes from 216.67.225.254: icmp_seq=1 ttl=51 time=45.032 ms 64 bytes from 216.67.225.254: icmp_seq=2 ttl=51 time=51.594 ms 64 bytes from 216.67.225.254: icmp_seq=3 ttl=51 time=43.635 ms 3.99 monthly  

below is another ping from another host, the minimum cost for each host is included this is not an indication of the level of service you will receive from each host and you should consider your needs and budget before making any hosting decision. PING inetrage.com (68.178.213.48): 56 data bytes 64 bytes from 68.178.213.48: icmp_seq=0 ttl=50 time=67.886 ms 64 bytes from 68.178.213.48: icmp_seq=1 ttl=50 time=80.536 ms 64 bytes from 68.178.213.48: icmp_seq=2 ttl=50 time=90.899 ms 64 bytes from 68.178.213.48: icmp_seq=3 ttl=50 time=84.212 ms 64 bytes from 68.178.213.48: icmp_seq=4 ttl=50 time=70.801 ms 4.95 monthly — inetrage.com Down Time, this is the amount of time the host is “off-line” or not available. Naturally you want your web page available all the time, however even with the most expensive hosts you will have some down time, there is nothing more frustrating for a website visitor than to go to a web page and find that it is not online. This is one reason you will want to have the best hosting account your budget can comfortably afford.

Features and options When choosing a quality hosting account there are a number of options that you will want to consider, so many in fact that it can be a real task to find the best options at a reasonable price.

Types of hosting servers There are many different types of hosting servers. Unix, Linux, Red Hat, as well as windows and many more. The control panel is perhaps one of the most important considerations, this is the area where the user interacts with the computer. I recommend C panel since this is the easiest method of accessing an online server, however it is important to consider the level of service you get with your account.

All C panel are not created equally, C panel is a Platform that runs on a web server, this allows the average person to control and upload information to a web server, however each panel is set up by the hosting company and may not run the same way. Over the last 10 years I have owned and operated several websites on many different hosting accounts, some were better than others, and some were just a waste of time and money, some start out fine but later develop may technical problems. I have yet to find the perfect hosting account, however the most important part of choosing a good hosting account provider is to find an account provider that will allow you to grow as your website grows, this allows you to start out on the minimum account and move up to a better more functional account as your need for resources increases.

This is sometimes easier said than done, with C panel, it is much easier, but be sure to ask you provider how easy or hard it will be to upgrade your account and if there is a charge to upgrade, (some providers may charge a fee for this, most do not) You will want to find out if they charge a fee, if they do I recommend to choose someone that does not charge a fee for upgrading, as well anyone who charges a “set up” fee is also to be avoided. As well there are database issues to consider, if you plan on running a program that requires a MySQL data base, some providers charge a fee to have a MySQL database, available, if this is the case avoid that provider at all costs, why? the reason is simple, the cost associated with using MySQL is minimal, anyone that charges a fee to rent a MySQL data base, is not the kind of web host you want. Consider your choice with care, as it is usually a pain to switch servers later, since many times you will have to change your website to reflect the way it functions on your new host, always do as much research as you can to determine the best choice. © 2006 AlbanyWebs.com

 

website design building your business

It is not as hard as you might think to develop your own website, but it can be a challenge that sometimes requires a little help to get you started down the right path.

 

There are several Important considerations in Website Design you might be surprised at how important these can be to your success.

When it comes to your website, extra attention should be paid to every minute detail to make sure it performs optimally to serve its purpose.

Here are some important rules of thumb to observe to make sure your website performs well.

1) Do not use splash pages

Splash pages are the first pages you see when you arrive at a website. They normally have a very beautiful image with words like “welcome” or “click here to enter”. In fact, they are just that — pretty vases with no real purpose. Do not let your visitors have a reason to click on the “back” button! Give them the value of your site up front without the splash page.

2) Do not use excessive banner advertisements

Even the least net savvy people have trained themselves to ignore banner advertisements so you will be wasting valuable website real estate. Instead, provide valuable content and weave relevant affiliate links into your content, let your visitors feel like they want to buy instead of being pushed into buying.

3) Have a simple and easy to understand navigation system

You want to provide a simple and very straightforward navigation menu so that even a young child will know how to use it. Stay away from complicated Flash based menus or multi-tiered dropdown menus.

If your visitors don’t know how to navigate, they will leave your site.

4) Have a clear indication of where the user is

When visitors are deeply engrossed in browsing your site, you will want to make sure they know which part of the site they are in at that moment. That way, they will be able to browse relevant information or navigate to any section of the site easily. Don’t confuse your visitors because confusion means “abandon ship”!

5) Avoid using audio on your site

If your visitor is going to stay a long time at your site, reading your content, you will want to make sure they’re not annoyed by some audio looping on and on on your website. If you insist on adding audio, make sure they have some control over it — volume or muting controls would work fine.

6) update your website on a regular basis.

After a while the same old same old gets boring, so spice things up make a few changes, develop different types of content.

7) Keep your advertising down to a minimum.
I know it may be popular to advertise, advertise and advertise some more, but all in all the search engines dont really like to see a lot of advertising on a website simply because they know that a website visitor really wants to do one of a few things, they usually are after information.

outsourcing

Perhaps you may have heard all about how you can develop outsourcing content and outsourcing products online at a fraction of the cost of traditional development.

There are some issues you might want to have a close look at when you first start thinking about developing a working relationship with an outsourcing partner.

1. Communication is the best method you have to be able to create great gigs.

2. Find multiple methods of communication.

3. Make sure they understand what you “really” want.

Watch out for the middle man, If you have been involved in marketing or even buying products retail and wholesale products always have a middle man, it is a concept that is at the heart of what we have come to realize is how the world economy works.

 

There are also those that just want your money they will tell you what ever it is they think you wan to hear and ask for a deposit and you will never hear from them again.

These days, outsourcing is a hit and miss business, you might luck up and get a good one that cares about the work he or she is doing or you might not.

That is the real danger in outsourcing you might end up as they say “holding the bag”

Even using freelancer websites has become dangerous because for the most part these websites are not very concerned with you they are concerned with making money.

A few will make a token effort to help you out if you end up with a bad project and you cannot get any satisfaction from the freelancer.

But most will just say hey were tried sorry for you.

I know it seems like its a hopeless situation and sometimes it is, but if you can communicate and really make sure they get and understand what it is that you want you will find that success is more often the result.

just a few thoughts to share when you outsourcing.

Designing a successful WEB PAGE

Creating successful content and articles.

You can develop your own content and most of the time it will be better than anything you can buy online. This is a topic for debate, you will find many different opinions on many different web- sites online, some will tell you that you need to include robot text files, meta tags, and special search engine tactics to get your website listed on search engines. The simple truth behind designing a successful web page is to create informative and compelling content in the form of information that is fresh and original. “what if I don’t know how to write good articles” This is one of the most often asked questions, for new owners of websites online.

The secret to writing good articles is really simple just imagine that you are talking to a new customer and they are asking questions about your business. Writing an informative article in a personable way is really not that difficult. Ask yourself a few basic questions, you hear them everyday when talking about your business, just imagine you have a new customer and answer their questions in an easy to understand way, by writing this down you have a start to writing a good article.

Recently there has been a trend that was created for this basic website need.

Fresh Content and articles for free using a software tool, what this does is basically use a search and replace syntax to change content to make it appear to be unique, the truth is that this creates more problems than it solves, while researching this software I found several article farms, that recycles content.Basically you have this software that clones content and this is supposed to create unique content, what it really does is put your website out of business and out of the search engine spotlight.

Why you ask?

Simple, poor quality content and duplicate content is a (NO! NO!) and if you do this your website will suffer a slow and agonizing slid into the darkness of cyberspace. There is no easy and painless way to become successful in operating a website. The truth is that in order to succeed you need to put a little effort into your work. No one makes a living for doing nothing. Effort is what separates success from failure. Running a business is no different. You get what you pay for and you cant get something for nothing.

Ok I get it, but I am not a Pulitzer prize winner.

NO problem, neither are most of the writers online. You don’t have to be an expert writer to communicate with your visitor online. one of the best rules to follow, is to allow your work to flow with a conversational tone. You talk to people everyday in your work, your job and you life experience. Chances are you have a unique outlook that you can share with your visitor or client.

What if I don’t have time to create this content. There are several alternatives, if you just don’t have time you can hire some one to do it for you. This can be expensive, and again you get what you pay for, you can find several places that feature writers that will sell you articles for online publication.

The problem with this is that what you are getting is recycled content that is changed up a little to make it appear to be a unique article, what happens is that these people will sell you the same content that everyone else already is using online. This does not work well for your success for many reasons. The content may not be very good, and in fact is usually not good at all, with inconsis- tent information and poor grammatical placement, most of all it is not personable. The best way to create good content is still by the DIY approach.

DIY (Do it Yourself) This method remains the most effective way to create content. Lets get back to the main question, no time! Well you can look at it this way, we all have 24 hours in a day. How you use that time is directly under your control, imagine what would happen if you decided to not watch TV for one afternoon, what could you do with that time. For instance lets say that you take as little as 20 minutes of time you would have spent watching commercials on TV, not much to give up if you ask me. So now you have 20 minutes you turn into an article, even if you don’t finish the article in this time you can always keep working on it until you get something new and interest- ing. So what if it takes a couple of days to finish it, imagine what you could do by spending just 20 minutes each day writing a letter to your customers. Tell them about your new product or service, pass along a tip you learned that saved you money or time in preparing a meal, any subject is great, but try to pick something that you believe in and are passionate about. Create a little time to work on your website, watch less TV, take a few minutes out of your schedule and create something with your extra time. Thank you for visiting, return soon for more informative articles.  

Articles and Content

Is content really king of the internet, and is Google becoming an alleged monopoly…

There are very interesting questions and there may not be a 100 percent perfect answer, however it is something to carefully consider. If you are considering developing a website, think about what you can do and how you will do it, writing is all about creating the best method of communication, that will also attract website visitors to your website. Developing content in a modern world, writing has long been one of the most respected professions.

Content is all about putting together words into meaningful and valuable associations.

Writing used to be only for a few selective educated individuals however that has changed over the years, in fact you no longer really even need a publishing company to get published. Content used to be known as king not its valuable content that is kind, but what is value and how is it determined. The most important part of the website is the content, and contrary to what even Google thinks, people do not want perfect content mostly because we just are not perfect, the last person I knew that was perfect also walked on the water so why are we now suddenly deciding that we need perfectly formatted content from from any imperfection?

A man who thinks he is perfect is a fool and the same could be said for a search engine that thinks all content should be perfect. Great articles and content should anticipate questions and satisfy the customers quest for knowledge, the vast majority of Internet consumers visit a web page to learn more about products and services they are looking for before making a purchase.

A successful Web page. What goes into a successful website. You need a create content rich web site. The content should be relevant and up to date as well as written in such a way that you are talking to the customers like they were standing in your store, because some day they may be standing right in front of you. Such items as articles, tips, tutorials that will hold your visitors interest and get them to return to come back to your site again and again. keeping your content Up to date this keeps the site fresh and interesting.Search Engines are looking for websites that offer fresh and informative con- tent for their visitors. When writing content use easy to understand words and avoid using slang; which many visitors may not understand.

Designing Content Articles. One key way to design a successful web site is to create original compelling content, not just once but keep it fresh and up to date. Remember to design your content to attract both the visitors and Search Engines, find and use the most relevant keywords for your articles. This is a must if you want your site to be successful. Never copy text from other websites and paste it into your website. One reason you should never do this is called duplicate content.

Duplicate content You can be penalized in the search engines when you duplicate content or in other words by taking an article from another website, (with permission or without) you create duplicate content, Search engines and web site visitors want to see fresh content, not thousands of web pages that contain the same information, it is frustrating to be looking for relevant information and not be able to locate it because everyone is using the same articles for content. If you want your web page to be listed in the upper end of the search engines listings, then you want fresh and original content. Creating great content is not that difficult, but it can be time consuming. If you were to write a new short article every day you could quickly generate excellent content for your web site. Spend just 20 min a day writing content and at the end of a week you will have a great resource for your clients and web site visitors. Learn more about SEO and Web pages at our learning menu. Thank you for visiting Albany Webs